Looking to utilize Fohr assets I came across the post/idea of "Be Fohr Brands". I used this as the core of the brand schema, without having to explain or placing a phonetic spelling, to make the pronunciation intuitive.
I believe to make this website accessible to an international market, the feature should exist to have several translations/version of the site in those languages. Secondly as an additional accessibility feature it would be interesting to have an option where the colors of the website would change to be suited for those that are color vison deficient.
As per the requirements, the website needed to explain two functions: the services of managing social media campaigns for brands and the self serve software known as AMP, all while enabling end users to take action by either signing up, learning more, or logging in to the platform (if they already are part of our platform). I made an effort to reduce the amount of text and showcase the main pillars of our offering. With the limited but informative page, the intent is to drive more engagement of the user to contact us/the team by signing up for more info.
Lastly, it is important to make a difference. To be bold with an aim at inspiring others, by mixing photography with shapes and bright colors, blending the two together like a beautiful story. The images are static but I see movement and imagine movement in almost every side piece.
